In the digital world, every brand has their online presence and incorporates social media in their digital marketing strategy to reach their prospective customers. Imagine yourself in a position where you are using one tool for one platform and have to make reports on desired Key performance Indexes from every single tool separately. There are few drawbacks to this like you end up spending lot of time in making reports for various KPIs and you miss out giving appropriate time to analyze the reports and drive actionable insights which as a result messes up the company’s digital marketing business.
Gone were the days when we use to use a single tool for a single platform. Now that there are many tools which are capable of keeping a track of all your social media activities from scheduling a post for social media to engaging with people who are looking for your brand or to problems for which your brand is providing solutions, we will talk about one such tool in this blog.
SproutSocial is a one-stop solution for all your social media management needs. Sprout has a user-friendly interface, has integration for most of the social media platforms like Facebook, Instagram, Twitter, LinkedIn, Google+ and can be integrated with Google Analytics to get all reports at one place.
Sprout also has team collaboration feature where you and other members can assign tasks to each other and keep a track of which is completed and which needs your attention, one of the very useful features to keep everything in a single place.
Sprout has features like suggesting you the best time to post so that your content can reach the maximum people, see all the feeds within the website rather than going to the social page.
With Sprout’s Discovery feature, make your search smarter. You can get to know who all has followed, unfollowed or has conversed with you and you can also look up to see who has been talking about your brand or any problem which your brand is solving and engage with them right there in the Sprout rather than going to the social media and doing it.
With Smart Search, you can also explore whom your brand can follow by inserting high priority keywords and area range whichever is the need of the hour, to search an potential customer and engage or follow them.
Well, As we have discussed above how SproutSocial has all the features which SMBs need to take the digital world by storm. So go ahead, take SproutSocial’s free trial and see the improved results in your business for yourself. Do share your views in comments if using SproutSocial has improved results for you.