Digital Analytics Consulting Services India
Marketing Analytics, Web Analytics, Behavioral Analytics
Experienced Analysts at Your Service
Can Digital Analytics Deliver Desired Results?
If you are looking for earth shattering insights from digital analytics, you'll probably be disappointed. Not to say, digital analytics doesn't generate great results - it does but it happens over time by adding up "deltas", making incremental changes that together add up to signficant performance improvements over time. As part of our digital analytics consulting practice, we help you choose the right analytics platforms, customize the implementation for your specific needs and then analyze the data to improve your brand's marketing performance.
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Local Maxima or Global Maxima?
The key difference between offline and online marketing is this - offline you buy media and online you buy audience. If you optimize online campaigns the offline way, you'll be optimizing for click-through-rates, open-rates, single-transaction-conversion-rates etc. which essentially allow you to attain local maxima within the window of your observation. When you optimize online marketing from an online marketing POV - you try to attain global maxima by focusing solely on the end results (Customer LifeTime Value or final deal closures) and work backwards from there to optimize the entire customer journey. We use this approach for our clients and generate far superior results.
Want to take control of Marketing again?
Every forward-thinking marketer is looking to embrace marketing technology.
You are operating at a distinct disadvantage against competitors if you don't have a MarTech strategy in place.
Years of hands-on experience with the most popular MarTech platforms.