Companies with "Longer Sales Cycles":
B2B, IT, Real Estate, Education, B2G etc.
B2B companies are the ones that can actually extract the real incremental benefit of a well thought out digital marketing strategy, not B2C companies, as many seem to believe. However, many B2B companies restrict the usage of digital strategy to only discovery phase and don't use its power for providing personalized engagement to customers over longer sales cycles, neither do they use prospeting platforms to hyper-target (ABM) large accounts. We help B2B clients understand the various opportunities of using digital strategy, formulate sophisticated gameplan and implement it.
Technology and SaaS firms that use full-funnel digital strategy - create a long-lasting brand impression on customers and easily stand out among competitors. For new and smaller brands with limited funds to spend on mass media and offline branding activities, this could be a game-changing strategy. If you have struggled to convert prospects into paying customers because your competitors have a seemingly larger brand equity, we can surely fix that problem for you.
Real Estate companies operate very similar to B2B businesses in that the ticket sizes are large, salesforce is responsible for closing deals and sales cycles are longer. The marketing strategies that work for B2B companies also work very well for Real Estate companies with minor tweaking. Having worked with over 30 real estate companies in last 4 years, we have observed this pattern first-hand. If you are still managing your Real Estate business with marketing strategies drawn from B2C retail field, you are at a distinct disadvantage from competitors who are already harnessing the benefits of digital transformation.
Most customers looking to buy "education" spend a lot of time researching and engaging with service providers. Sales cycles are not only longer but also seasonal for many Education businesses. It's critically important for Education businesses to keep thier prospects engaged long term and feed highly personalized messaging relevant to individuals. We help Education clients build marketing systems that can extract the maximum value from interested customers.
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